For some reason, since I can remember I have been very envious of men’s underwear. Practical, comfortable and flattering, boxers are definitely one of the greatest creations of the 20th century. After years of frustration from the G string concept (I haven’t tried it and I never will) I can often nowadays, be seen lounging around in my other half’s Calvin’s. So imagine my excitement when I heard about the new Calvin Klein Steel range. The colourful new selection of boxers released from Calvin Klein represents 9 different countries England, France, Germany, Greece, Italy, Netherlands, Russia, Spain, and Sweden. From vibrant blues to hot oranges, the collection is cultural, colourful and fun. To top it all off, those clever PR people over at Calvin Klein have also thought of a really fun way to market their new product whilst having a lot of fun. The concept (9 countries, nine men, one winner) is a novelty competition which allows you enter a hot bod of your choice posing in his undies for the ultimate chance of a modelling contract with Select Model Management. Just in case you are completely off the model radar, Select models are THE modelling company of the moment. They discovered Agness Deyn, Daisy Lowe and Paul Sculfor, the super hot Essex boy who has been seen out and about in LA cosying up to both Jennifer Aniston AND Cameron Diaz. (Lucky boy.) So this contract is nothing to be sniffed at.
Tuesday, 11 August 2009
From Russia with Love
So to submit yourself or someone who’s super hot visit the completion website http://www.9countries9men.com/ (the website goes live on the 14th of August). Also if you happen to think you look better in the flesh then head to one of the in store castings which will be announced on the website. In the meantime, get snapping.